Thursday, June 21, 2012

The Battle of the Uber-Banks



The staff here at Beliefless World HQ has been embroiled in an uncharacteristically heated debate. Normally, this group goes out of its way to, you know, not believe in stuff. Other than the occasional spat about who left the cereal bar a mess, or jammed up the coin slot on our original table-top version of Ms Pac Man, it’s pretty mellow around here. Of course, our indifference is feigned. How could our team organize a blog about that which, or in which,  they do not believe? How can non-belief be a belief system? Well, it can’t you see, and we are hypocrites. But, we have glasses with large frames, and we don’t shave very often, so we pull it off. Some might call us hipsters, but that would be almost too generous. We’re more like lazy geeks. Actual hipsters spend a lot of money on those tight 40 year old jeans.  

One of our lead writers, Kennon, suggested a follow-up column about large corporate banks to the June 14 Bank of America post. Beliefless, repeating itself? We argued about this for hours sitting under our airplane-propeller ceiling fan on our overstuffed couch with taco bell wrappers in the cushions. The already problematic illusion of belieflessness would certainly be shattered once and for all if we do a repeat column. If writing about stuff makes one’s belieflessness dubious, then writing about the same topic twice completely destroys the illusion. However, according to fancy site-traffic statistics, the June 14 post entitled “Bank of America is a Bag of Ass” has received zero page views. The readership may well embody the essence of belieflessness better than our crack staff. But our site-traffic guru, Sebestian, says that if a person opened up the blog and just read straight down, they could read any or all of the posts even though only the most recent post would get a hit. Two of our other writers, Piper and Atticus, both agreed, and their glasses are pretty  huge. So it is at least possible that some of our readers may have had a glanced at the Bag of Ass post.

So on to the actual content, then.

Is there really any difference between large uber banks? Is there a point to switching from Bank of America to Chase or Wells Fargo, or vice versa? Is there any satisfaction to closing an account and taking your money elsewhere? Hmm. Maybe. Probably not though.

So as you all read, maybe, my experience with BoA was just awful. You always expect to get screwed by large companies, and it always makes you feel like helpless crap, and it basically sucks, but you try not to think about it and just have your day, whatever that brings. But when the incompetence and hypocrisy reach a certain point, you just have to put on your stinkiest bowling shirt and go take your money back. Which I did. And it did feel good. What made me feel kind of bad, though, was that the person helping me was nice. And she was competent. And I wanted to fuck her. But more to the point, a lot of these large uber-companies are happy to let their employees take the heat for the organizational largess and systemic shitiness caused by the fact that they do not invest in doing what they say they will. Bank of America has many slick commercials narrated by Keifer Sutherland but they absolutely do not follow through on any of those promises. Marketing is supposed to be about taking a company’s values and practices and using them to promote the company. Nowadays, companies skip the values and practices and go straight to invented marketing. That’s where your PR firm makes up values that sound good, hires actors that are mildly white, asian and black to advertise in different markets, and just unleashes a torrent of ads designed to create a ‘brand”. I’m so tired of the word “brand” these days. Another column about that sometime soon, I know, you can’t fucking wait! But the point is BoA paid Sutherland untold millions and bought untold billions of TV ads to foist upon the slavering idiot public an image of something that just plain does not exist. Having used BoA branches all over the country, I can say from my own experience that their employees are the least trained and their systems are the least technologically advanced of any major bank. Various consumer data will also tell you the same thing. I find it especially objectionable that the corporate strategy is to hire good folk but not train them, and without proper investment in the infrastructure necessary for them to be able to do their jobs. None of the bullshit I endured was the fault of Lorena at my local BoA branch, but then who should I yell at? Or, more correctly, at whom shall I yell? Well nobody, of course, yelling is mean. The problem is that the ground-level people have to bear the brunt of what the uber-corporation is too fucking cheap to address. Why not just have an awesome, fair company that makes a tidy profit and has happy employees? I know, I know, it’s called a credit union.  

So after a long discussion and complicated paperwork, I got a cashier’s check with all of the money that I own. I didn’t really know what I hoped to accomplish by taking my whole financial existence to another bank. I felt the strong pull of a credit union, because it just sounds so … fair and just. But I really need a bank that has branches everywhere and online banking and stuff, so unless I was willing to forgo that convenience, I was limited to an uber bank. I looked up reviews on my phone, and they were all terrible. CHASE, BoA, Wells Fargo, all have terrible reviews. And they were all more or less interchangeable. This guy got screwed in this way, that girl got screwed in this other way, it’s all the same. It’s a really powerless feeling to know that all choices are bad choices. So I thought I would just visit several different banks and give them a quick audition.

I walked into a Rabobank branch because they sponsor a cycling team, and who doesn’t like doped up 150-lb dudes in skin-tight outfits dueling it out in the French Alps? Those guys fuck each other. A lot. Just saying. But Rabobank felt quite … European so I thought I would go in and get some pamphletry. They were nice, but they only have branches in California, and they don’t even have ATMs anywhere else, and you can’t make deposits with the taking-a-picture-of-the-check thing, which is useful to me. So I ruled out Rabobank and kept driving around.

Next I came to Wells Fargo, and my friends’ wife works for them, and I also want to fuck her, so I figured I’d check it out. They live in Phoenix, so no chance of running into her, but I had a vaguely positive vibe with Wells-Fargo so I decided to check them out. I drove by one branch and it gave me the heebie-jeebies. It was in a sketchy strip mall and had an armed guard outside. Also the building looked like a fast-food restaurant. Most banks are just in random buildings, but WF seems like they have a cookie-cutter fake-old-fashioned building design that they use for most of their branches. It felt like a bad, tiny theme park. So I blew it off and kept driving.

There was another WF branch near the mall that looked a lot nicer, and it was not one of their pre-fabricated buildings. So I went inside. And this is when I started to realize that huge banks, or any huge companies, want their “brand” to be evident from the get-go. In the WF, this took the form of a greeter. Like at Wal-Mart, only super fucking hot. Definitely wanted to fuck her. Which is why she was there. Well not to fuck me, but for me to want to fuck her. Guys are pretty simple. So this girl, Leticia, well her eyes widened when I said I might be opening a new account. They must get extra vacation or a bonus or some shit for opening new accounts. So she directed me to a personal banker and I got the pamphlets from WF.  Turns out, not unlike BoA, they have weird complicated rules that you have to transfer a certain amount from checking to savings each month to avoid fees. The whole point of which is so that they can charge you fees. I don’t like setups like that, so I bailed. On to CHASE.

The walk-in with CHASE is pretty different from WF or BoA. The personal bankers’ desks are right there when you walk in, and they are obviously coached to aggressively greet you. I never had so many people interested in my having a great day. So I got in line and eventually was directed to a personal banker. Oh, and one thing just randomly that I don’t like. I don’t like that when you go up to a teller at BoA or CHASE the first thing you have to do is swipe your ATM card and enter your PIN. The tellers, the actual people, are not automated. Not yet. The ATM card, as the acronym indicates, is for the automated machine. Not for the bank teller. When I walk up, I want to present my identification and then do my banking. Not swipe my card. Just saying.

So my personal banker was Andrew, and although I did not want to fuck him, he did cut a fine figure of a nice young man. Probably about 25, winning smile, tall, thin and tan. I was wearing a Paris-Roubaix tee-shirt, and he knew that was a bike race. Points for Andrew. Right away it turned out CHASE has some legitimately better deals for military veterans. No fees, better services, and so forth. Side by side, most account offerings at uber banks are ultimately about the same. They are packaged and marketed differently, but they’re pretty much the same. In this case I was able to get some better stuff due to my veteran status. Yes, I know that admitting I’m a veteran adds another layer to the Beliefless dilemma.

It takes a while to set up a new account. The banker has to talk to you and ask you stuff. Although I was disappointed that the super hot asian chick at the next desk did not get assigned to me, Andrew was pretty solid. He obviously had a strong sales background, but he wasn’t pushy. He knew all of the CHASE policies, offerings, services cold. As conversation is inevitable during account setup, it turned out we had some mutual acquaintances around town. I came right out and told him I don’t much care for giant banks, and he was sympathetic. He pretty much said yep, I hear you, CHASE isn’t perfect but the military account is a lot better than what other places offer.

The real problem now is that, for the moment, I feel pretty dang good about my choice. Andrew called this morning to let me know about a couple of follow-ups I had asked about, and I don’t like talking to bankers, but this was a good level of personal service. But not in a sexual way.

We’ll see how it plays out. This ain’t no kind of endorsement for CHASE, of course. I’m sure they’re ultimately horrible.  

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